Vogue US / Ms. Iyaaa x Vogue
AR. Beauty. Fashion (2020)
Ms. Iyaaa x Vogue was American Vogue’s first editorial-based AR enhancement.
This custom AR effect was developed for the September Issue, accompanying the print editorial ‘To the Max’ as well as an online article profiling the debut of the Byredo cosmetics collection in collaboration with Isamaya Ffrench. This enhancement was published on Vogue.com and subsequently shared on Instagram by @voguemagazine and @voguebeauty.
Beauty Concept / Isamaya Ffrench
Visual Direction / Nicholas Burdekin & Lucas Lefler
Digital Makeup & AR Development / Helena Dong
AR. Beauty. Fashion (2020)
Ms. Iyaaa x Vogue was American Vogue’s first editorial-based AR enhancement.
This custom AR effect was developed for the September Issue, accompanying the print editorial ‘To the Max’ as well as an online article profiling the debut of the Byredo cosmetics collection in collaboration with Isamaya Ffrench. This enhancement was published on Vogue.com and subsequently shared on Instagram by @voguemagazine and @voguebeauty.
Beauty Concept / Isamaya Ffrench
Visual Direction / Nicholas Burdekin & Lucas Lefler
Digital Makeup & AR Development / Helena Dong
Editorial photography / Carlijn Jacobs, Vogue September 2020
Selfies & Demo video / Mika Schneider
Selfies & Demo video / Mika Schneider