Josephmark / UV—MicroPlastic
AR (2021)
UV—MicroPlastic is an AR experience produced with venture studio Josephmark for Earth Day 2021: a creative outlet responding to climate inaction and the rapidly diminishing ocean health as a result of microplastic pollution.
Released on Earth Day, this immersive AR effect is an exercise in visualizing the 14 million tonnes of microplastic particles that are currently occupying global oceans.
This experience simulates an underwater environment, and utilizes the detection of motion intensity to prompt the revelation of microplastics, subsequently activating a fluorescent dye under UV light to amplify the visibility of this often unacknowledged issue.
Creative Direction / Alex Naghavi @Josephmark
Concept & AR development / Helena Dong
AR (2021)
UV—MicroPlastic is an AR experience produced with venture studio Josephmark for Earth Day 2021: a creative outlet responding to climate inaction and the rapidly diminishing ocean health as a result of microplastic pollution.
Released on Earth Day, this immersive AR effect is an exercise in visualizing the 14 million tonnes of microplastic particles that are currently occupying global oceans.
This experience simulates an underwater environment, and utilizes the detection of motion intensity to prompt the revelation of microplastics, subsequently activating a fluorescent dye under UV light to amplify the visibility of this often unacknowledged issue.
Creative Direction / Alex Naghavi @Josephmark
Concept & AR development / Helena Dong
