About
Helena Dong is an experiential art director and creative technologist based in New York.
Balancing precision and play, she designs transient activations across AR/MR/VR and envisions systems that don't yet exist, all with the aim of inviting curiosity and fostering thoughtful participation. She enjoys recontextualizing the material world—whether it's a space, a body, or a face.
Outside her role as a senior art director at BUCK, Helena is enthralled by themes of space-time, movement, and the esoteric.
Say Hello
hello@helenadong.com
Instagram
Linkedin
♥
Select Clients & Partners
A24, British Fashion Council, Byredo, Coachella, Dion Lee, Dior, Estée Lauder, Fendi, Google, i-D, Meta, Natural History Museum, Neiman Marcus, Nike, Oculus, Paco Rabanne, Phillip Lim, Prada, Peter Do, Samsung, Selfridges, System Magazine, Takashi Murakami, Vogue
TALKS
2024 / RMIT University / Melbourne, AU
2024 / AWE: Augmenting for Aesthetic Impact / Long Beach, US
2024 / 3.1 Phillip Lim: Crafting Selfhood / New York, US
2024 / Meta x Tiffany & Co. Creative Innovation Summit / New York, US
2023 / Code Like a Girl: The Insider / Online
2023 / RMIT University / Online
2022 / Meta: Play it Forward / London, UK
2022 / Samsung x Spark AR / New York, US
2022 / RMIT University / Online
2022 / Cannes Lions / Cannes, FR
2022 / Young Lions Academy / Cannes, FR
2021 / Parsons Scholar Program / New York, US
2021 / RMIT University / Online
2021 / Melbourne Fashion Week / Online
2021 / SSENSE x Burberry: Imaginary Cities / New York, US
2020 / RMIT University / Online
Accolades
2024 / Young Guns 22 — The One Club for Creativity
2019 / DIA Design Graduate of the Year Award
2018 / Australian Fashion Foundation Award
Press
Ad Age, Asia One, Cartoon Brew, Coeval Magazine, Creative Review, Harper’s Bazaar, i-D, Meta Spark, The Age, The One Club, The Sydney Morning Herald, Vogue Australia, Vogue US, WWD
© Helena Dong 2017–2025
Helena Dong is an experiential art director and creative technologist based in New York.
Balancing precision and play, she designs transient activations across AR/MR/VR and envisions systems that don't yet exist, all with the aim of inviting curiosity and fostering thoughtful participation. She enjoys recontextualizing the material world—whether it's a space, a body, or a face.
Outside her role as a senior art director at BUCK, Helena is enthralled by themes of space-time, movement, and the esoteric.
Say Hello
hello@helenadong.com
♥
Select Clients & Partners
A24, British Fashion Council, Byredo, Coachella, Dion Lee, Dior, Estée Lauder, Fendi, Google, i-D, Meta, Natural History Museum, Neiman Marcus, Nike, Oculus, Paco Rabanne, Phillip Lim, Prada, Peter Do, Samsung, Selfridges, System Magazine, Takashi Murakami, Vogue
TALKS
2024 / RMIT University / Melbourne, AU
2024 / AWE: Augmenting for Aesthetic Impact / Long Beach, US
2024 / 3.1 Phillip Lim: Crafting Selfhood / New York, US
2024 / Meta x Tiffany & Co. Creative Innovation Summit / New York, US
2023 / Code Like a Girl: The Insider / Online
2023 / RMIT University / Online
2022 / Meta: Play it Forward / London, UK
2022 / Samsung x Spark AR / New York, US
2022 / RMIT University / Online
2022 / Cannes Lions / Cannes, FR
2022 / Young Lions Academy / Cannes, FR
2021 / Parsons Scholar Program / New York, US
2021 / RMIT University / Online
2021 / Melbourne Fashion Week / Online
2021 / SSENSE x Burberry: Imaginary Cities / New York, US
2020 / RMIT University / Online
Accolades
2024 / Young Guns 22 — The One Club for Creativity
2019 / DIA Design Graduate of the Year Award
2018 / Australian Fashion Foundation Award
Press
Ad Age, Asia One, Cartoon Brew, Coeval Magazine, Creative Review, Harper’s Bazaar, i-D, Meta Spark, The Age, The One Club, The Sydney Morning Herald, Vogue Australia, Vogue US, WWD
© Helena Dong 2017–2025