COACHELLA / HOLOFLUX'S RIFT
AR. Space (2023)
Holoflux's Rift was the AR extension of Holoflux, a physical installation that stood as the key landmark for Coachella 2023 in Indio, California.
This multifaceted installation was conceived by cyberphysical architect Güvenç Özel, whom I collaborated with closely along with the Coachella team to create a mobile-centric, target-tracked AR experience that mirrored the temporal rhythm of the physical piece, which shifted throughout the day.
Holoflux's Rift was designed to begin each day with an opalescent material, gradually morphing into luminous wireframes by the evening. Everyday during sunset, the chrome metaballs would dissolve and instigate a flux of color-changing particles. These particles synchronized with the night-time projections and enveloped the physical structure, inviting festival-goers to explore its ever-evolving form.
Architect / Güvenç Özel
AR Development / Helena Dong
Production: W-RLDS
Onsite Calibration: Thomas Bourret
AR technology / Meta
AR. Space (2023)
Holoflux's Rift was the AR extension of Holoflux, a physical installation that stood as the key landmark for Coachella 2023 in Indio, California.
This multifaceted installation was conceived by cyberphysical architect Güvenç Özel, whom I collaborated with closely along with the Coachella team to create a mobile-centric, target-tracked AR experience that mirrored the temporal rhythm of the physical piece, which shifted throughout the day.
Holoflux's Rift was designed to begin each day with an opalescent material, gradually morphing into luminous wireframes by the evening. Everyday during sunset, the chrome metaballs would dissolve and instigate a flux of color-changing particles. These particles synchronized with the night-time projections and enveloped the physical structure, inviting festival-goers to explore its ever-evolving form.
Architect / Güvenç Özel
AR Development / Helena Dong
Production: W-RLDS
Onsite Calibration: Thomas Bourret
AR technology / Meta
As creative technologist, my role centered on translating Güvenç’s concept into a viable AR experience, which involved technical research and prototyping, 3D procedural animations, creation of adaptive materials, and utilizing a blend of traditional and visual scripting techniques to extend the structure into virtual space.
To enable a site-specific experience, Holoflux's Rift utilized a combination of target-tracking and multiplane-tracking. This ensured a unified integration of the physical and virtual components.
To enable a site-specific experience, Holoflux's Rift utilized a combination of target-tracking and multiplane-tracking. This ensured a unified integration of the physical and virtual components.
READ ON
Design Boom → Coachella 2023 Art Installations Immerse Visitors in a World of Vibrant Architectural Beacons
Cross Creators → Coachella's Cutting-Edge AR Experiences: An Immersive Showcase of Innovation
FLAUNT → Coachella Valley Arts & Music Festival: Güvenç Özel's 'Holoflux'
Design Boom → Coachella 2023 Art Installations Immerse Visitors in a World of Vibrant Architectural Beacons
Cross Creators → Coachella's Cutting-Edge AR Experiences: An Immersive Showcase of Innovation
FLAUNT → Coachella Valley Arts & Music Festival: Güvenç Özel's 'Holoflux'
Demos / Courtesy of Coachella and Meta
Thumbnail / Photo by Lance Gerber
Thumbnail / Photo by Lance Gerber