Byredo / Augmented Reality Beauty
AR. Beauty (2020)
“Our work together and with other artists on this project has enabled us to explore different possibilities and interpretations, which is the philosophy of the Byredo brand. This project is a collaboration in every sense of the word.” — Isamaya Ffrench
For Byredo’s cosmetics line in collaboration with makeup artist Isamaya Ffrench, I developed 14 AR looks that reflect the imaginative and versatile application of the products with a heightened sense of dimensionality. These AR effects present the opportunity for consumers to virtually access and engage with the colour sticks, lipsticks and eyeshadow palettes from this collection.
Creative Direction / Isamaya Ffrench & Nellie Eden
Digital Makeup, 3D and AR Development / Helena Dong
AR. Beauty (2020)
“Our work together and with other artists on this project has enabled us to explore different possibilities and interpretations, which is the philosophy of the Byredo brand. This project is a collaboration in every sense of the word.” — Isamaya Ffrench
For Byredo’s cosmetics line in collaboration with makeup artist Isamaya Ffrench, I developed 14 AR looks that reflect the imaginative and versatile application of the products with a heightened sense of dimensionality. These AR effects present the opportunity for consumers to virtually access and engage with the colour sticks, lipsticks and eyeshadow palettes from this collection.
Creative Direction / Isamaya Ffrench & Nellie Eden
Digital Makeup, 3D and AR Development / Helena Dong
Thumbnails / Official campaign of Byredo Sciomancer, Syren, and Corporate