META X FENDI / FASTER
AR. Fashion (2022)
For the launch of Fendi's FW22 hero sneaker, BUCK created two Meta Spark AR experiences that pay homage to the brand's Roman birthplace.
The first, "Masterpiece," activates in Rome in front of the Palazzo della Civiltà Italiana, home of Fendi’s headquarters, and serves as a tribute to the brand’s deep connection to classical arts. The second experience, “Faster,” employs hand- and plane-tracking capabilities that enable users to excavate the sneaker.
As art director, my primary focus was to ensure that the creative execution was in consonance with the elevated standards of a luxury client, thus striking a delicate balance between visual finesse and technical optimization.
☺ Full case study and credits → buck.co
AR. Fashion (2022)
For the launch of Fendi's FW22 hero sneaker, BUCK created two Meta Spark AR experiences that pay homage to the brand's Roman birthplace.
The first, "Masterpiece," activates in Rome in front of the Palazzo della Civiltà Italiana, home of Fendi’s headquarters, and serves as a tribute to the brand’s deep connection to classical arts. The second experience, “Faster,” employs hand- and plane-tracking capabilities that enable users to excavate the sneaker.
As art director, my primary focus was to ensure that the creative execution was in consonance with the elevated standards of a luxury client, thus striking a delicate balance between visual finesse and technical optimization.
☺ Full case study and credits → buck.co
READ ON
Esquire → Where Fashion Mets Technology: Fendi's AR Experiences in Collaboration with Meta
CR Fashion Book → Fendi Dives into the Metaverse with New Interactive Experiences
Trend Hunter → Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Esquire → Where Fashion Mets Technology: Fendi's AR Experiences in Collaboration with Meta
CR Fashion Book → Fendi Dives into the Metaverse with New Interactive Experiences
Trend Hunter → Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Thumbnail / Fendi FW22 Menswear
Styleframe / Vini Nascimento
Demos / Courtesy of Fendi, Meta, and BUCK
Styleframe / Vini Nascimento
Demos / Courtesy of Fendi, Meta, and BUCK